Percall and CETI present their "Smart flagship"


Percall and CETI are pleased to announce the creation of a connected demo store designed to demonstrate how the buying experience in a physical point of sale can combine the ease of an online transaction with the simple pleasure and the social interaction of shopping.

The Smart flagship uses PTC's ThingWorx® and other Internet of Things technologies not only to showcase a more efficient point-of-sale in terms of vendor productivity but also to maximize revenue by using the "nudge economy" principles to detect hesitant buyers and help them making a purchase.

Among the features of the Smart flagship showcase:

Virtual Assistant:

- Selects and locates items in the store from your phone or from a tablet in the store.
- Interact via a Siri voice interface
- Suggest "looks" or sets for sale
- Suggest other sizes or colors to try
- Allows the customer to request different sizes or colors from the fitting room

Nudge or accompaniment:

- Track and analyze customer attendance
- Send instant offers on connected customers' phones
- Gather feedback from no-purchase visitors

The Percall's Director of Innovation & IOT, Eric Bachié comments: "Percall and CETI have invested a lot in developing a realistic test of what buyers can expect from tomorrow's connected world. Now anything can be achievable. "

The Smart flagship, located in the CETI exhibition center near Lille, France, will be open to visitors from interested retail organizations, starting in spring 2018.

La boutique connectée de Percall et du Ceti

Share : logo linkedin percall